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Jurnalistul Cătălin Tolontan a publicat zilele trecute pe blogul personal un text care descrie în esenţă haosul de pe piaţa drepturilor TV pentru fotbalul din Liga I. Tolontan vorbeşte şi despre marii jucători din piaţă, cu referire directă la Paszkany, unul dintre maeştrii manevrelor politico-mediatice. Încercarea acestuia, scrie Tolo.ro, de a provoca o revoluţie printre suporterii dornici să meargă pe mâna Look TV, indiferent de operatorul de cablu, va fi un fiasco, mai ales după ce negocierile Romtelecom-Look TV au picat. Iată un fragment interesant din textul lui Tolontan:

TolontanCine crede că oamenii vor năvăli pe stadioane, pe siteuri sau la chioșcurile de ziare nu a urmărit istoria televizării marilor competiții. Oamenii compensează, dar altfel. Vorba lui Aristotel, dacă actorii piesei de teatru joacă modest, spectatorii mănîncă mai multe dulciuri în sală. Genială observație și azi, după 2300 de ani.


Publicul nu înlocuiește fotbalul televizat cu fotbal pe stadion și nu se dă peste cap ca să-și pună o nouă antenă, ci substituie fotbalul cu altceva. Desigur, vor exista oameni care se vor muta la un alt furnizor, UPC în acest caz, însă de la an la an sînt tot mai puțini.

Cînd Formula 1, Turneul celor Cinci Națiuni și Liga 1 au devenit proprietatea unor canale de nișă, competiția a pierdut din audiența totală, nu doar din cea televizată. Mai puțin televizor înseamnă mai puțină atenție generală, mai puțină preocupare și, în final, mai puțin interes.

Paszkany nu doarme. El are o lungă tradiție a influenței afacerilor prin presă. A ajuns și în fața procurorilor pentru cumpărarea unor jurnaliști pe care i-a folosit ca măciucă la adresa rivalilor de business clujeni. Nu e cazul acum să fi cumpărat pe cineva, dar tipul știe să preseze prin toate mijloacele.

Paszkany, care e în spatele acestui model de business cu Look TV, speră să se pornească o revoluție populară. Mai degrabă, la cît de cald e afară, se va naște o bere cu prietenii. La Brașov, vorba colegului meu Răzvan Prepeliță, erau mai mulți oameni în tribune cînd se vedea meciul la televizor. Acum, au fost o mie și ceva și asta ca să-l vadă pe Mutu!

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