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antena 1 vs PRO TVPiața totală de publicitate TV din România a ajuns la 212 milioane de euro anul trecut, potrivit raportului Media Fact Book, realizat de către agenția Initiative.

Potrivit studiului, Pro Tv, Intact și Kanal D au controlat 80% din această piață.

Peste 100 de milioane de euro au mers pentru publicitatea pe toate canalele CME – Pro TV, Pro Cinema, Acasă, Acasă Gold, Sport.ro și MTV.
Grupul Intact a câștigat 55 de milioane de euro prin televiziunile sale.

Kanal D a luat peste 20 de milioane de euro, iar Prima TV 7 milioane de euro.

Alte aproape 50 de posturi TV s-au bătut pe 30 de milioane de euro, sumă care nu a ajuns în buzunarele marilor jucători.

Acest articol este proprietatea Reporter Virtual și este protejat de legea drepturilor de autor. Orice preluare a conținutului se poate face doar în limita a 500 de semne, cu citarea sursei și cu link către pagina acestui articol.




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