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internet vs printCheltuielile cu publicitatea în media românească se vor împărți, potrivit sursei citate, astfel:

  • – TV: 193 milioane euro
  • – Internet: 50 de milioane euro
  • – Presa scrisa: 17 milioane euro
  • – Radio: 18 milioane euro
  • – Outdoor: 27 milioane euro

 

Conform Media Fact Book 2014, piața locală a înregistrat o evoluție stabilă în perioada 2012/2013 (305 milioane euro net), pentru anul 2014 fiind estimat că aceasta va ajunge la o valoare similară.

„Sunt 3 ani de stabilitate binemeritată pentru piața media din România – și dacă cumulăm semnalele pozitive care au venit în primul trimestru al acestui an din sfera consumului și a creditării populației ne putem face deja o prognoză optimistă că în 2015 vom simți mult așteptata creștere a pieței de media locale”, spune Alexandra Olteanu, Managing Director Initiative Media.

Media Fact Book este, conform inițiatorilor, singurul raport de analiză a pieţei româneşti de media şi publicitate, ghid editat anual de agenţia Initiative din anul 1997. Studiul integral poate fi vizualizat și descărcat în formă digitală de la adresa: www.mediafactbook.ro, fiind accesibil de pe orice device.

Initiative Media este parte a grupului Interpublic MediaBrands,

Acest articol este proprietatea Reporter Virtual și este protejat de legea drepturilor de autor. Orice preluare a conținutului se poate face doar în limita a 500 de semne, cu citarea sursei și cu link către pagina acestui articol.

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