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top televiziuniPiaţa TV continuă să fie dominată la capitolul publicitate de cele trei televiziuni generaliste, PRO TV, Antena 1 şi Kanal D, acestea având peste 50% din piaţă.

Companiile care vor să se promoveze au în vedere în special primele trei locuri de audienţă, ocupate în ordine de Pro TV, Antena 1 și Kanal D.

59 de televiziuni constituie în acest moment ceea ce se cheamă piaţa TV măsurată la nivel de audienţe. Acesata a livrat clienților 1.051.834 puncte de audiență  pe segmentul comercial în primele 6 luni.

Bugetul este în creştere cu 1,2% mai mare faţă de  primele șase luni ale anului 2015.

Pro TV a înregistrat volum de 267.045 GRP’30 mai mult cu cu 9,8% față de primul semestru al anului trecut.

Volumul  furnizat de Antena 1 a crescut cu 1,6%, cu 205.981 puncte de audiență pe targetul comercial.

Kanal D a crescut cu 8,2% pentru un buget de 115.668 GRP’30 pe targetul comercial.

PRO TV, Antena 1 şi Kanal D au atras  56% din bugetul total livrat de piața TV din România. Așadar, mai bine de jumătate din publicitatea TV se consumă pe doar trei televiziuni.

România TV vine greu din urmă cu  de37.414 puncte de audiență pe targetul comercial.dar cu o creștere de 12,2% față de anul trecut, conform forbes.ro.

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