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Participanti la lnsarea M140Jurnaliști, editori, patroni de presă și bloggeri din toată Europa s-au întâlnit ieri, la Londra, pentru lansarea M140 – o nouă platformă de dezbateri pentru analiza trendurilor din realtime media. Pe ordinea de zi: impactul rețelelor sociale, al microblogging-ului și Twitter asupra jurnalismului convențional. Au fost prezentate în premieră câteva studii de caz privind utilizarea lor în mediatizarea războaielor din Afganistan și Irak, alegerilor din SUA și Jocurilor Olimpice de la Beijing.

  • Întrebări și concluzii
    Vor reuși microbloggingul și Twitter-ul să schimbe regulile jocului în câteva domenii majore- mass media, publicitate, marketing și PR?
    Da, pentru că ambele dispun de așa-numita funcție de avertizare timpurie, transmit știrile în timp real, furnizează sursa acestora și link-urile către arhive.
    Ce impact vor avea asupra preluării și respectiv difuzării știrilor?
    Staff-ul mai multor instituții media a introdus deja funcția de twitter-follower- jurnaliști angajați special pentru urmărirea și prelucrarea datelor furnizate de rețelele sociale.
    Succesul și eșecul Twitter în citizen journalism
    Principalele lacune: neverificarea corespunzătoare a informațiilor, limitarea mesajelor la 14o de caractere. Rețeaua poate fi și o cale de transmitere, intenționat sau nu, a unor mesaje eronate.

Din culisele dezbaterilor
Jon Gripton, online news editor al Sky News, a stârnit un val de polemici comparând Twitter-ul cu o adevărată asociație a presei. În replică, Mike Butcher, editor al TechCrunch Europe, a susținut că acesta nu e un feed veritabil, iar cei ce utilizează Twitter-ul nu sunt adevărați jurnaliști, ci simpli vânători de știri. Corespondentul BBC, Darren Waters  a recunoscut că postul încă se luptă cu gestionarea rețelelor sociale gen Twitter și Facebook, deși dispune de o platformă pentru gestionarea acestora.

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Nota.  Aici aveti versiunea in engleza a textului: Questions and answers at M140.

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  104. […] a comment » Vor reuși microbloggingul și Twitter-ul să schimbe regulile jocului în câteva domenii majore- mass media, publicitate, marketing și […]

  105. nadia d spune:

    Si il contrazic deschis pe Tiberiu. Nu cateva milioane ci cateva zeci de milioane. Zic niste statistici publice de altfel.

  106. nadia d spune:

    da, romania inedit, ai dreptate. Twitter-ul e doar un gen de messenger care a revoluționat jurnalismul traditional, dar si publicitatea si PRul si niste domenii din business. Poti vedea pe net numeroasele firme din Romania care il folosesc cu succes. E drept, nu mai e ceva nou. La noi s-a auzit de Twiter la scara larga dupa alegerile de la Chisinau, iar in SUA era declarat fenomen care va schimba concepte traditionale, de la media la cele de afaceri si nu numai, inca din 2005. Noi suntem cam in urma cu revolutia globala. Unele nume ilustre cred ca e doar un mess, in timp ce institutii gen SkyNews si BBC angajeaza echipe intregi ca sa-i studieze utilitatea si sa-si mareasca profiturile in urma utilizarii lui.

  107. Tiberiu Lovin spune:

    Eu da si inca vreo cateva milioane 🙂 .

  108. Eu nu prea ii gasesc utilitatea !

  109. Tiberiu Lovin spune:

    Este opinia ta.

  110. Twitter este doar un messenger !

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