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Pro TVAstfel, Antena 1 este aproape de finalizarea negocierilor cu Toni Grecu pentru trecerea, cu arme și bagaje, a întregii echipe a Serviciului Român de Comedie la postul din Băneasa.

Alți doi oameni importanți din PRO,  regizorul Iura Luncaşu și producătorul executiv Alex Cseh, au fost atrași către televiziunea lui Dan Voiculescu. Luncașu a lansat în anul 2004 prima telenovelă de producție românească, „Numai iubirea”, la Acasă TV. La Antena 1, Luncașu se ocupă de noul sezon al emisiunii iComedy.

Pe fondul acestor plecări, se vorbește și despre altele, de calibru, mai ales că informațiile privind intențiile pe care le are CME în legătură cu vânzarea Pro TV și, poate, a întregului business din România, nu au fost dezmințite până acum oficial.

Pro TV: „Cifrele de audienta probează că strategia noastră este corectă”

Am stat de vorbă cu Maria Apostol, Marketing & Corporate Affairs Director la Pro TV:

61429345Reporter Virtual: Luncașu, Cseh, Toni Grecu și SRC, ca să vorbim doar despre ultimele plecări de marcă… Ce se întâmplă la Pro TV?

Maria Apostol: Oamenii mentionati de tine sunt talente si au statut de liber profesionisti. Ei nu sunt angajati decat pentru proiecte punctuale, iar migrarea lor de la un proiect la altul este o normalitate in raport cu meseria pe care o au. Nu pot sa ma refer in acest raspuns si la situatia emisiunii Serviciul Roman de Comedie pentru ca nu stim daca Toni si echipa lui vor alege sa faca un urmator proiect impreuna cu o televiziune concurenta. Oricare dintre cei mai sus mentionati, inclusiv Toni Grecu, sunt oricand bineveniti la discutii despre proiecte noi, pe care sa le difuzam in sezoanele urmatoare.

Reporter Virtual: Se vobește în piață că la PRO nu se mai alocă fonduri pentru proiecte noi…

Maria Apostol: Momentan, PRO TV isi va lansa grila de primavara in urmatoarele saptamani, iar ea va contine atat sezoane noi ale unor show-uri de mare succes, ma refer aici la Romanii au talent sau Las Fierbinti, cat si proiecte noi. Acelasi lucru este valabil si pentru grilele de vara si toamna, care vor continua toate show-urile de succes, dar vor avea si proiecte noi, de fictiune si de divertisment.

Reporter Virtual: Cum intenționați să contracarați ofensiva declanșată de Antena 1? Ce efect vor avea ultimele evenimente în operațiunile CME de vânzare a stației?

Maria Apostol: PRO TV nu contracareaza actiunile competitorilor. Criteriile noastre de continut si performanta sunt foarte clare, iar cifrele de audienta (vezi graficele furnizate de PRO TV – n.n) probeaza ca strategia noastra este corecta, atat timp cat PRO TV este cea mai urmarita televiziune din Romania de către publicul în vârstă de peste 18 ani.

Acest articol este proprietatea Reporter Virtual și este protejat de legea drepturilor de autor. Orice preluare a conținutului se poate face doar în limita a 500 de semne, cu citarea sursei și cu link către pagina acestui articol.

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  150. george spune:

    pro tv ar trebui sa fie constienti ca au de luptat cu kantar media mai mult decat au de luptat cu „performantele” intact. Se pare ca mizeriile de audiente produse de kantar nu i-au deranjat pana acum suficient incat sa ia atitudine. Poate in momentul (foarte apropiat) in care intactul va trece peste mediapro – pentru ca varanul nu are bun simt si daca vede ca poate maslui audiente o face pana la capat – se vor sesiza si ei ca degeaba se uita lumea la tine daca cel care numara privitorii o face prost.

  151. […] camerelor, pe fondul problemelor financiare ale CME, compania-mama a Pro TV in Romania, scrie Reporter virtual. Astfel, Antena 1 este aproape de finalizarea negocierilor cu Toni Grecu pentru trecerea, cu arme […]

  152. dani spune:

    Au inceput toti sa-i cante prohodul Pro-ului prea devreme. Sa nu uitam ca toate televiziunile au datori, mai putin antenele apropiate de „putere”. Cel putin la radiouri situatia e mai jalnica, dar isi vor reveni.

  153. dani spune:

    Toni Grecu isi pierduse din farmec inca de cand era la Antena 1 , dar ProTV-ul a incercat o resuscitare, dar fara prea multerezultate pozitive. Cu ocazia asta au facut curatenie in grila…

  154. Imi pare rau, dar daca astia sunt giganti, NBC, CNN, BBC ce sunt?

  155. Monica spune:

    Tot ce expira la PRO e perfect pentru Antena.

  156. maria munteanu spune:

    nu este nicio batalie pentru ca pro tv nu se mai poate pune cu antena este mult prea mic pentru o astfel de batalie.

  157. topeskany spune:

    „Antena 1 a declanșat o campanie de racolare a vedetelor Pro TV” :)))) asta e invidie. daca antena ofera contracte mai bune si siguranta unui viitor, e normal ca oamenii sa se mute de la pro tv la antena. asta nu inseamna ca i-au racolat, e marketing

  158. Bianca spune:

    Cu ce sa faca audienta? Cu telenovele? Si cu Maruta? Pai seamana cu antena 3 in varianta comica! Doar n-o sa lasi mahalaua de top pentru o imitatie! Din partea mea, pot sa dispara amandoua!

  159. iulia1 spune:

    Pro-ul nu mai face audiente ca nu dufuzeaza 24/24 scandaluri, mondenitati, il au doar pe Maruta, pe cand restul investesc doar in scandaluri.
    Dar Spitalul de urgenta cand va fi ? Se zicea ca va mai fi un sezon care e deja filmat.

  160. PEDAGOGUL spune:

    Cei de la Pro tv au inceput sa aibe probleme de la inceputul anului 2013. Acest post din pacate nu mai face audientele care le facea acum ani de zile.

  161. Sabin spune:

    Da da nu știu cat vor mai sta cifrele în picioare, Pro a început sa se clatine.

  162. Eva Iacob spune:

    Mda…aia e! Oamenii de la pro pleaca si ei unde e mai bine, trebuie sa manance si ei o paine sanatoasa.

  163. […] camerelor, pe fondul problemelor financiare ale CME, compania-mama a Pro TV in Romania, scrie Reporter virtual. Astfel, Antena 1 este aproape de finalizarea negocierilor cu Toni Grecu pentru trecerea, cu arme […]

  164. […] camerelor, pe fondul problemelor financiare ale CME, compania-mama a Pro TV in Romania, scrie Reporter virtual. Astfel, Antena 1 este aproape de finalizarea negocierilor cu Toni Grecu pentru trecerea, cu arme […]

  165. John spune:

    Revine de 3 x Femeia la MediaPro.

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