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Dana Rogoz - panoramic TX5Sub deviza „Imagine panoramică dintr-un click!”, Sony lansează campania locală de promovare a vârfului de gamă din seria de camere foto compacte Cyber-shot, modelul TX5. Dana Rogoz, Pro TV, devine imaginea camerei Cyber-shot TX5 în România. Campania „Imagine panoramică dintr-un click!” abordează câteva canale media principale: online (standard şi social media), outdoor şi activităţi BTL şi se întinde de la mijlocul lunii octombrie până la mijlocul lunii decembrie 2010.

Campania online, prin bannere şi clip video se desfăşoară pe cele mai importante pagini de lifestyle, business, ştiri, sport, comerţ, dar şi pe câteva dintre blogurile cu influenţă în social media, precum şi pe Facebook, printr-o pagină dedicată. Campania outdoor numără panouri în cele mai importante dintre oraşele ţării, iar activitatea de BTL se concentrează pe promovarea aparatului în mediul de entertainment bucureştean, în cele mai în vogă cluburi. „Prin această campanie, vrem să aducem în prim-plan un aparat foto compact, ultra-portabil, care răspunde nevoilor de distracţie ale publicului tânăr. Fără înghesuială în imagini: cu Cyber-shot TX5, toţi prieteni încap în fotografie, prin funcţia Intelligent Sweep Panorama. Uşor de utilizat, cu doar un simplu click, funcţia de panoramare este un atu pentru tinerii înconjuraţi de prieteni, dornici de distracţie, alături de rezistenţa aparatului la cele mai dure condiţii: apă, praf, nisip, îngheţ sau şoc”, a declarat Taiju Ishikawa, Branch Manager Sony România.

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