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Titlurile din imaginea de mai jos (toate de la evz.ro) nu mai sunt o noutate în presa online din România.

Ele abundă pe aproape toate siteurile „serioase” ale ziarelor sau televiziunilor, siteuri clasate în frunte în topul audiențelor online. Există câteva excepții notabile, care nu au cedat în fața politicii click-urilor cu orice preț, cum ar fi HotNews.ro sau Adevarul.ro. În rest…

0Fără titlu

Acestea sunt doar câteva titluri „ancoră de trafic” din evz.ro în această dimineață. Sunt zeci de astfel de titluri pe zi, atât în rubrica amintită de Mălin Bot cât și pe homepage

Cum se explică asemenea titluri? De ce recurg siteurile la ele? Se numesc, în limbaj de specialitate, „ancore de trafic”, potrivit lui Mălin Bot, coordonatorul ediției online a ziarului „Evenimentul zilei”, evz,ro.

Bot spune că „vorbim de un rau necesar in acest moment pentru a putea sa supravietuim”. Pe de altă parte, după părerea lui Bot „in toata lumea orice este gratis nu poate sa vina cu o calitate special”.

Iată, pe larg, argumentele șefului evz.ro:

malinbot3

Este imposibil sa renuntam la titlurile de divertisment care genereaza foarte multa audienta

Constant primesc mesaje de la unii cititori deranjati de continutul evz.ro din sectiunea Panorama. E vorba de acele titluri care servesc in proportie de 99 la suta rolului de divertisment si genereaza foarte mult trafic. Cei care citesc stiri serioase, din politica, justitie, investigatii sau cultura se declara deranjati ca se intalnesc cu titlurile de divertisment si ar vrea sa nu le mai vada.
Sa nu isi imagineze cineva ca jurnalistilor evz.ro le face vreo placere sa tot produca aceste ancore de trafic. Situatia sta in felul urmator. Cat timp intregul continut evz.ro este oferit gratuit tuturor cititorilor, din toate categoriile, singura sursa de venit sunt reclamele. Bannerele si reclamele Google. Asta inseamna ca fiecare click genereaza un venit care achita in parte si salariile jurnalistilor care va ofera articolele serioase.
evz.ro siglaVorbim de un rau necesar in acest moment pentru a putea sa supravietuim. Sper sa ajungem si in ziua in care vom avea functionala o varianta premium, pentru care cititorii vor putea achita un abonament. In acea varianta, desigur, nu vor mai exista aceste articole de trafic. Pana atunci este imposibil sa renuntam la titlurile de divertisment care genereaza foarte multa audienta.
In acelasi timp, fie ca ne place sau nu ne place, este si aceasta o realitate pe care nu o putem neglija. Titlurile de divertisment pe care unii le critica agresiv sunt citite de foarte multi alti cititori. Este si acesta un public pe care nu il putem neglija. In acelasi timp e un public care, prin intermediul acestor ancore de trafic, ajunge si la subiectele serioase.
Dincolo de toate argmentele de mai sus, am mai spus asta, in toata lumea orice este gratis nu poate sa vina cu o calitate speciala. Cand accesezi un continut gratuit, nu te poti astepta sa fie numai si numai titluri premium”, a explicat Mălin Bot pe pagina sa de Facebook.

Acest articol este proprietatea Reporter Virtual și este protejat de legea drepturilor de autor. Orice preluare a conținutului se poate face doar în limita a 500 de semne, cu citarea sursei și cu link către pagina acestui articol.

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