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bratBRAT  a făcut publice în premieră rezultatele de audienţă globale pe toate canalele de distribuire. Acestea au fost realizate prin măsurarea integrată a audienței unei mărci pe toate canalele de distribuire cum sunt  presa scrisă, site web, pagina de Facebook și aplicație de mobil.

Populația din mediul rural a fost inclusă pentru prima dată în acest audit, fiind incluse 14 mărci media.

Analizând rezultatele la modul general, se observă că, în general, circa 73% din audiența unui produs media provine din mediul urban și 27% din mediul rural.

Pe primele trei locuri se situează Libertate  1.066.000, Click 680.000 şi Adevărul 672.000 în timp ce pe locul 4 apare Ce se întâmplă doctore 570.000.

Locul 5 aparţine Unica iar locul 6 publicaţiei Femeia. Ziarul Financiar ocupă locul 7, conform forbes.ro.

Lipsesc din studiu titluri ca EVZ sau Gazeta Sporturilor care au şi ediţie print şi web, astfel că majoritatea clasamentului este ocupat de reviste.

 

 

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